Why China matters?

China has the largest digital buyer population in the world, amounting to nearly 850 million. The world's biggest e-commerce market is home to almost half of all global transactions. It is projected to reach $3.56 trillion by 2024. Singles' Day, a holiday that originated in China for unmarried people, has become the world's largest online shopping event, generating an estimated $128 billion in spending in 2022.

China has become a major manufacturing centre for the world due to its strong business sector, high skilled labor force, and strategic location. China has a robust business infrastructure, comprising dozens of suppliers, manufacturers, and logistics companies. The country has a significant number of skilled workers, which are relatively inexpensive. In addition, the strategic location of China facilitates its production for export.

Western brands are king in China!

If you want to sell services or products to China. Well, good news! Chinese consumers are highly fond of Western brands and services, which they consider to be of top-notch. China is a breeding ground for big brands but smaller and new brands/companies can also achieve significant success. But remember to protect your brand's intellectual property from thieves so you can enjoy the fruits of your labour by a trademark.