13 Reasons Why You Should Trademark in China?
“Because it is my name! Because I cannot have another in my life! How may I live without my name? I have given you my soul; leave me my name!” Arthur Miller, The Crucible.
It’s true, your brand name is everything in business so don’t lose it to squatters. If you still need convincing, take a look at the benefits below of having a trademark in place:
- It gives you full ownership of your brand and you can do whatever you want with it: sell different types of products; sell the rights to a distributor.
- Protects you from squatters who prey on brands who are not protected
- Prevents you from losing sales/money
- Your brand becomes an asset
- Stops people stealing your brand name and using it to sell products illegally
- Prevents you from going into court and spending lots of money in legal fees for infringement of intellectual property
- Makes your brand/company look professional and respectful and tells everyone else hands off!
- Helps you expand in China without the worry of anyone stealing your brand
- Cheaper to trademark than getting into legal fees in courts
- Helps stop counterfeit goods being made and sold online and stops exporting at customs; that is power
- Nobody can use your brand without your permission
- If you discover someone is mass producing by using your brand you can take them to court and win big money with a trademark in place
- Your suppliers and distribution will take your company seriously
The real question is why wouldn’t you want to trademark? You did all the hard work by coming up with a brand and product/service, surely you want to protect it and not lose it. Brand is an asset of your intellectual property.